Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML, etc,) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over again (content reuse) for many different publications and repurposed for multichannel publishing.
In short, content management systems (CMS) make your content smarter and more powerful. Because content is stored only one time no matter how many times it is used, the system can track everything that happens to it. And editors only have to handle the content one time while the changes are made globally within and across all documents.
Organizations in any industry will see the benefits of an effective component content management system almost immediately. Technology companies, healthcare providers, government contractors, and other businesses can all use a CMS to streamline their workflows, maintain regulatory compliance, and improve overall quality control, among other benefits.
If your organization handles a diverse selection of content such as instructional videos, user guides, or product labelling, has to translate materials for international markets, or has other specific content-related challenges, a CMS is an essential tool that will help you work more efficiently and effectively.